William Hill Partners With Vegas Golden Knights
In an unprecedented move, sportsbook giant William Hill has partnered with the NHL’s Vegas Golden Knights. There will now be William Hill ads as well as NHL odds displayed on the video board at T-Mobile Arena. The move couldn’t have come at a better time with the legalization of sports betting expanding throughout the United States and the Golden Knights off a historic season in which they reached the Stanley Cup Finals. According to Pinnacle Sports, Vegas is 18-1 to win the 2019 Stanley Cup and +350 to win the Pacific Division.
“We could not be more excited to partner with the Golden Knights,” William Hill CEO Joe Asher said in the release. “William Hill is the leader in the U.S sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country.”
“While we know gambling is part of the industry in Las Vegas, we’re not going to make it all that easy for you to pick up a ticket, a gambling ticket, on your way into the arena,” Bettman said in June 2016, when awarding a franchise to Sin City. “We like the atmosphere in our 30 buildings, and we believe that T-Mobile Arena — we can maintain that atmosphere consistent with what the realities are here.”